Community Relations Manager - White Cliffe

At Verve Senior Living, we’re driven by a shared commitment to creating meaningful experiences for the older adults we serve. Our teams bring passion, creativity, and heart to everything they do, and it shows in our culture of collaboration, innovation, and continuous improvement. We’re proud to have received Canada's Best Managed Award in 2023, 2024, and 2025, reflecting our dedication to service, leadership, and care. What truly sets us apart are the people who choose to build their careers here. Whether you're supporting our residences or contributing within our corporate community, your work plays an important role in helping seniors live longer, better and you’ll be supported by a team that believes in growing together, celebrating success, and having fun along the way. If you’re looking for a place where your work has real impact, and where you can thrive personally and professionally, we’d love to meet you!

ACCOUNTABILITY OBJECTIVE:

In conjunction with the Regional Sales and Marketing Director, develops and implements marketing and community relations programs to achieve occupancy targets for the home in accordance with the vision, values and standards of the Residence

BACKGROUND/QUALIFICATIONS:

• Has completed a minimum of grade 12.
• Preference given to individuals who have completed post-secondary education in business administration, with a major in sales, marketing, communication or public relations, or a background in an industry related to the position.
• Written and verbal fluency in English is required.
• Must have proficient computer skills (i.e. Word and Excel). Has demonstrated excellent leadership skills and the ability to work well independently.
• Must have a valid driver’s license and be willing to drive own vehicle for work.
• Must be available for a flexible work schedule, which may include weekends and/or evenings.
• Preference given to individuals with 2 years of experience working with seniors in a similar setting.
• A resident-oriented individual, whose visions and values align with those of the Residence.

KEY RESPONSIBILITIES:

• Participates in and contributes to the Verve Quality Improvement (VQI) program at the home.

• Develops and implements an annual and quarterly marketing plan, and updates and reviews regularly (minimum quarterly). Develops both new and existing potential resident contacts through the sales follow-up program.

• Coordinates and maintains marketing collateral and advertising to ensure that it is relevant and up-to-date. Coordinates both internal and external public relation awareness activities (speaking engagements, community events, etc.)

• Ensures model suites are clean, and ready for tours each day., where applicable. Conducts tours for potential residents, families, community groups, etc

• Ensures occupancy targets are met monthly by using the approved sales process.

• Prepares monthly marketing and sales reports for submission to General Manager, as per policy. Conducts in-person competitive analysis, annually. Creates and updates a Competitive Market Analysis (CMA) semi-annually.

• Ensures Occupancy is up to date and correct, weekly in the approved sales program.

• Participates in the annual competitive analysis (mystery shopper).  

• Maintains daily census and communication with other departments regarding resident movement.

• Schedules pre-move-in assessments to determine the potential residents’ suitability with the Health and Wellness Manager (or designate).

• Maintains the sales and marketing database.

• Collaborates with other departments and resident ambassadors as per New Resident Welcome policy and procedure and the 90 day Move In program.

• In conjunction with the Life Enrichment Manager, ensures that the Resident Ambassador Program is running effectively as per the guidelines of the program.

• Participates and contributes during the operations meeting. Attends regional sales and marketing meetings.

• Recruits, interviews and selects new employees. Serves as a leader and helps develop employees to ensure an adequate level of service and job standard are achieved. Conducts annual performance appraisals and addresses performance issues. Oversees and prepares staff scheduling to include shift changes, vacation and leaves of absence (where applicable).

• Provides input into the preparation of capital and operational budgets. Manages the department finance, including inventory (collateral, promo items, move-in gifts, etc.). Provides input for variance reports on financial statements.

• Promotes initiatives that generate revenue.

• Provides all relevant financial move-in documentation to the Office Manager (damage deposit, pre-authorized payment, etc.)

• Complies with all corporate policies and procedures.

• Completes all required mandatory training/education.

• Performs other duties as assigned by the General Manager or delegate.

• Complies with the Occupational Health and Safety Act, Workplace Safety and Insurance Act, and Workplace Hazardous Material Information System/Globally Harmonized System. This includes recognizing health and safety hazards, reporting incidents, fulfilling responsibilities under the applicable legislation, as well as participating in in-services and fire drills. Participates in the ongoing Fire Prevention, and Pest Control programs and any other programs as required.

All offers of employment are subject to a Criminal Background Check. We thank all those who apply; however only candidates under consideration will be contacted.

Verve Senior Living is an inclusive, equitable and accessible workplace. We are dedicated to building a team that reflects the diversity of the residents and communities in which we live and serve. If you require accommodation for any portion of the recruitment and hiring process, please let us know.